Offermatica with GSI Commerce is to offer outsourced e-commerce solutions to online retailers. The hook is the promise of increased revenues through targeted A/B and multivariate testing.

A vendor of on-demand testing and optimization services, Offermatica will link with GSI Commerce's e-commerce platform.

The deal centres on generating increased online shopping conversion rates and revenues.

Offermatica tests consumer responses to real-time changes in site content. Seeing the responses mean that they can direct consumers to the most lucrative website areas. Timberland and Zales are both customers.

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