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Contents Listing

Introduction.
Acknowledgments.
Chapter 1. How Winners Spot Winners.
Chapter 2. What Successful People Ask.
Chapter 3. Plan for Success.
Chapter 4. I Want to Work Here!
Chapter 5. Raising Cash and Kind.
Chapter 6. Development.
Chapter 7. How Not to Reinvent the Wheel.
Chapter 8. Programming without Tears.
Chapter 9. Squashing Bugs at the Source.
Chapter 10. Scoring with Words.
Chapter 11. Before You Say “Go!”—The Release Process.
Chapter 12. Setting Up a Company.
Chapter 13. Pitching the Price.
Chapter 14. Promoting Your Product.
Chapter 15. Going For Higher Volumes.
Chapter 16. Successful Selling.
Chapter 17. How to Keep Customers.
Chapter 18. Plugging the Hole in the Boat.
Chapter 19. Handling Growth.
Chapter 20. Preparing for Further Success.
Appendix A: Search Engine Optimization (or Winner Takes All).
Index.