iPrevent, an anti-fraud software suite from Brighterion has won a Gold Award as the most innovative and cost effective payments processing solution.

The award comes from the European Payments Consulting Association (EPCA) and the European Card Review Innovation Awards.

iPrevent combines several advanced artificial intelligence technologies with 'smart agents' that respond dynamically to changing fraud patterns and anticipate them before they occur. In predicting critical cases of first fraud and self-adapting to changing fraud patterns, financial institutions, processors and merchants will be able to anticipate future fraud before it becomes a cost factor. With iPrevent's self-adapting capabilities, payment businesses also benefit from highly customized fraud prevention models specific to their region and business operation.

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